
Legal Assessment on the Regulation of Direct Sales Dated 8 August 2025 and Its Impact on the Sector
Executive Summary The Regulation on Direct Sales, published in the Official Gazette on August 8, 2025, is the first comprehensive legislation in Türkiye to regulate the direct sales sector in detail. Its purpose is to protect consumers while ensuring that companies operating in the sector work transparently, fairly, and sustainably. Pre-Regulation Situation: Direct sales is a sales model in which products or services are delivered to consumers through independent representatives, without i
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